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Few athletes capitalized on their name, image and likeness better than Deion Sanders, but the Colorado head coach doesn't want today's stars to put too much of their focus on NIL endeavors.
"I don't want them to put the bag in front of the game, because if they play the game, the bag is going to come," Sanders told reporters at the Big 12's media day.
This article will be updated soon to provide more information and analysis.
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