Deion Sanders will bring an unprecedented level of coverage and ratings not just to Colorado football, but the Pac-12 as a whole, and conference commissioner George Kliavkoff is certainly grateful.
During an interview with USA Today's Brett Schrotenboer, Kliavkoff compared Sanders' impact on the Pac-12 to music superstars Taylor Swift and Beyoncé.
"I think if Beyonce of Taylor Swift decided to coach, they might glean the kind of media coverage we're getting from Deion," he said.
While Kliavkoff's heart is in the right place with his comment, he's clearly never tried to book a ticket to the Eras Tour this summer nor has he seen videos of Beyoncé selling out arenas across the globe.