When it comes to what Colorado’s “Fair Pay to Play” bill — or whatever they end up calling the thing once it hits the committee stage in January — is about, let’s start, quickly, with what it isn’t.
And, mainly, it isn’t asking for CU, CSU, Air Force, Metro State or whomever to funnel more athletic department dollars, or your tax dollars, to student-athletes.
In simplest terms, think of it like the Olympic model: If a company wants to endorse or sponsor a specific football or softball or track star, they can.