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2021-23 Strategic Plan

BOULDER — When Colorado Athletic Director Rick George arrived in Boulder in 2013, one of the first major strategies he employed was the implementation of a three-year CU Athletics Strategic Plan that began in 2014.

The idea was to establish concrete goals and a blueprint for success designed to improve every area of the department — and make the plan public so accountability would be a centerpiece of the plan.

This year, George and his staff will begin the newest three-year plan, which will retain common threads from the first two: aspirational but achievable competitive goals for each sport; continued fiscal responsibility throughout the department; and, most importantly, a continued commitment to providing a world-class experience for Buffs student athletes.