The Colorado Avalanche were off to a shaky start with their efforts for this year’s Pride Night. By initially placing the emphasis on allies rather than the LGBTQ+ community the team was at risk of alienating the very people Pride Night is supposed to be for.
LGBTQ+ fans were not happy and media outlets such as Outsports were also not reporting on the event in a positive way.
On its own, it’s a well-meaning gesture. But the Avalanche’s failure to also include any kind of acknowledgement of LGBTQ fans themselves is a choice, to uplift only self-identified allies’ voices, one that was called out across social media as a mistake.