The Colorado Avalanche’s Pride Night will take place on Wednesday when the team takes on the Anaheim Ducks. Unlike last year the team are at least promoting the event this time around. Unfortunately their promotion so far has done little to actually feature or even really talk about the LGBTQ+ community. Instead they seem to be focusing all their attention on allies.
I’m not denying that allies are important. We need them to help make a safe and inclusive environment for LGBTQ+ fans and players. But when the above is tweeted with nothing that invites video messages from the people Pride Night is supposed to support that sends a very clear message.