Wednesday afternoon, the Colorado Avalanche urged their fans to put pressure on three major cable distributors of Altitude Sports. The sports network that has broadcast Avalanche and Denver Nuggets games since 2004 is at risk of being dropped by when their contract runs out at the end of the week.
DISH Network, Comcast and DIRECTV are the three major carriers of the network and each is taking a hard-line approach when negotiating a new deal with Altitude. The Avalanche have asked fans to write letters to the distributors asking them not to drop Altitude Sports.
Altitude Sports and the Avalanche share a mutual owner in Kroenke Sports and Entertainment.