I got online to re-order my Colorado Avalanche calendar the other day. Altitude Authentics doesn’t put out an Avs calendar, so I just do a Google search. Last year I didn’t really notice who the manufacturer was — I simply paid and had my Avs calendar delivered.
This year, I do know who manufactures the calendar — an entity called Turner Licensing. They actually specialize in licensing and manufacturing sports calendars. Needless to say, when I say “sports” I mean NFL and NBA. The NHL calendars are definitely an afterthought.
How did I come to that conclusion beyond the truth that the NHL is the redheaded step child of pro sports?