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Adidas NHL Jersey Deal for 2017-18 Could Finally Bring Jersey Revolution

The Colorado Avalanche will get new jerseys in the 2017-18 season, which will reportedly be made by Reebok’s parent Adidas. That change may just be an Adidas logo instead of the Reebok lettering, but it could also be reason for a much anticipated jersey revolution.

As TSN reported via Rick Westhead today, the NHL has found a new jersey partner for the post-Reebok era. Unlike the initial report suggested, the deal with Adidas will likely be in place for the 2017-18 season, not 2016-17.

adidas

In 2007, current NHL jersey manufacturer Reebok introduced the “Edge” jersey line.