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What’s next for the Cleveland baseball brand?

The LGT Roundtable has reconvened to discuss the future of the Cleveland Indians, as always. However, the gang puts their marketing hats on in this edition, throwing around ideas on the next step of the team’s slow evolution into a new horizon.

Stocked with an unpopular logo and patch-less sleeves, the Indians are in a transition phase. What follows is an attempt to arm the organization with forward-thinking, ground-level ideas about how to reach their fans.

The Twins, Diamondbacks, Padres and Brewers have all released updated uniform designs for 2020, and with the exception of the forward-looking D-Backs, the theme seems to be retro.