Division winners.
It means something. There will be excellent shirts, but that is not why we are here, and it is not why they play the game.
We could go with the whole, “Nobody believed in this team” mantra to stoke people up for the postseason, but I don’t really think that’s true. Many readers around the site follow the team a bit more closely than the average bear and sensed that the .500ish record predicted nationally might not have been a good measurement of the team’s talent and potential.
There is also an opportunity to say, “This is the year!