Getting a face of the franchise is very important to teams. Having a big, marketable star player brings in ticket sales, sponsors, jersey sales, and hopefully, titles. Every team in baseball either has one currently or is looking for their next one.
For example, when you think of the Face of the New York Yankees, do you think of Aaron Judge, Derek Jeter, Lou Gehrig, or Babe Ruth? It depends on if you’re looking at the current roster, or the All-Time roster.
But when you think of the Face of the Cleveland Indians, what is the first person you think of?