CLEVELAND, Ohio - It's clear millennials are a go-to marketing target, a coveted demographic. Now, more than ever, competition for their entertainment dollars has become a crowded marketplace.
Downtown Cleveland has seen a surge of younger residents. And the fact those residents have a multitude of entertainment options outside their door is not lost on the Cleveland Indians.
Attendance at Progressive Field is up 41 percent vs. last year - the fastest growing in Major League Baseball through the first 17 dates, says Tim Salcer, the team's vice president of sales and service. He said only two teams are growing at a rate over 20 percent; Baltimore is the other one.