Cleveland, Ohio – October 27, 2015 — ZTE USA, the fourth largest smartphone supplier in the U.S. and second largest in the no-contract market*, announced today that it has become a Smartphone Partner of the Cleveland Cavaliers. Building upon the successful sponsorships of other franchise basketball teams including the New York Knicks, Houston Rockets and Golden State Warriors, ZTE will expand its localized approach to build its presence in the U.S. from the consumer up by connecting with fans.
"Many consumer surveys are just that: surveys. The best feedback is not a one-way street, it's a conversation," said Lixin Cheng, chairman and CEO of ZTE USA.