Cleveland, Ohio—The Cleveland Cavaliers will hit the court for the 2017-18 season suited up in a new coat of armor. Designed for the modern-day defender, the Cavs have unveiled two new Nike uniforms, the Association edition (white) and the Icon edition (wine). The uniforms combine the updated and contemporary look of the Cavs brand with Nike’s innovative high-performance technology and feature global emblems of drive and determination — Nike’s Swoosh and The Goodyear Tire & Rubber Company’s Wingfoot.
Goodyear, headquartered in Akron, Ohio, and the Cavaliers announced a multi-year partnership in May for Goodyear’s iconic Wingfoot logo to appear on the Cavs player jerseys beginning this October.