Back to the Cleveland Cavaliers Newsfeed

The Art of ... Dealing with the Media

Channing Frye Reveals Some Secrets for Mastering the Media

There’s so much more to being a professional basketball player than just playing professional basketball.

At this level, players are required to do community and season ticketholder events, participate in marketing and promotional activities and yes – deal with members of the back-biting, bottom-feeding, double-dealing media on an almost -daily basis.

We’re not that bad. But it’s not always easy for guys to answer questions after a tough loss (or a good win) – knowing their words could get twisted or taken out of context.