NEW ORLEANS -- LeBron James' new Kia Motors TV commercials aim to tackle a simple task:
Convince the audience that, yes, James really does drive a Kia (on occasion).
James has been the "ambassador" for the Kia K900 luxury sedan for a little more than a year. Per his deal with the car company, he must drive to the Cavaliers' home games -- or at least some of them -- in his Kia.
The problem, if you want to call it that, is James is a millionaire many, many times over, and Kia is typically marketed as an affordable brand.