The NBA has long been one of the most popular sports tournaments, not just in the USA but globally, and that has been reinforced this year, where more fans have tuned into the action due to the COVID-19 pandemic. This is also reflected by the sheer number of brands and companies who always try to set up a partnership with the NBA, to improve their own profile, and once again this year has been no different.
The mobile game developer GreenPark Sports has agreed a multi-year partnership with the NBA, where players will be able to use licensed NBA jerseys and other apparel on their in-game avatars.