A magical moment in Game 1 of the Cavs Eastern Conference playoff game against the Toronto Raptors has turned flat.
The image of a streaking LeBron James hitting the brakes just before the first row and pausing to grab a bottle of beer and then contemplating taking a sip, exploded across social media Monday night and left sports commentators calling it a “LeBron moment.”
The purveyor of the bottle, the Great Lakes Brewing Company, seized the marketing moment to promote its Dortmunder Gold Lager that LeBron had grabbed from a startled server at the Quicken Loans Arena.