CLEVELAND, Ohio -- At 11:40 p.m., on the eve of the Cleveland Cavaliers' playoff opener, LeBron James declared himself ready with a tweet many were anticipating.
Zero Dark Thirty-23 Activated!! #StriveForGreatness[?] pic.twitter.com/HE6VWEaWB8
"Zero Dark Thirty-23 activated," he tweeted to his nearly 35 million followers, capping the message with his customary StriveForGreatness hashtag.
That's James' way of saying he's done with social media until after the postseason. It's become an annual tradition for him to stay silent on Twitter and Instagram so he can focus solely on trying to lead the Cavaliers to another championship.