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LeBron James Declares Social Media Silence: ‘Zero Dark Thirty-23’ Activated

The Cleveland Cavaliers have had all kinds of distractions this season from the outside as they get set to try and defend their NBA Title starting later today against the Indiana Pacers at Quicken Loans Arena.

The teams leader, LeBron James, has decided enough is enough, putting out a declaration earlier Friday stating that he’s done for the time being with social media.

Yes – it’s official – ‘Zero Dark Thirty-23‘ in now in effect.

Zero dark thirty-23 activated #StriveForGreatness

— LeBron James (@KingJames) April 19, 2015

What exactly does ‘Zero Dark Thirty-23′ mean?