(John Kuntz, cleveland.com)
CLEVELAND, Ohio - LeBron James pretended to sip a beer courtside during Cleveland's victory over Toronto on Monday. But the impact the moment has for Great Lakes Brewing Co. is very real.
During the fourth quarter in Game 1 of the Eastern Conference semifinals, which the Cavs won 116-105, James had what he called a "spur of the moment" decision.
It came seconds after Serge Ibaka fouled James, who was racing down the left side of the court. His kept running, tossed the ball up, and ran over to the sideline, where he spotted a courtside vendor with the beer.