Just in time for a pivotal Game 4 matchup in Round 1 of the 2015 NBA Playoffs, the Cleveland Cavaliers have announced a partnership with MusclePharm Corporation (OTCQB: MSLP), a scientifically-driven, performance-lifestyle sports nutrition company. Under the agreement, MusclePharm Combat Crunch, a performance-tested, high-protein bar, will be the premier partner of the Cleveland Cavaliers and the exclusive presenting partner of the “Fourth Quarter Combat Crunch Time” in-game feature during select playoff home games at Quicken Loans Arena. The partnership also includes in-arena signage and branding, digital promotions and sweepstakes, and product sampling at designated Cavaliers games.
“Crunch time at The Q is like no other in the NBA, when our fans and our team take it to another level to create a huge home court advantage when it matters most.