HBO and SpringHill Entertainment, the company run by LeBron James and business partner Maverick Carter, reached a development deal on a comedy series about a sneaker store.
Nellie Andreeva of Deadline reported the news, which comes as part of SpringHill's developmental deal with Warner Bros.
SpringHill and Warner Bros. inked a partnership in 2015, which will include a long-discussed sequel to Space Jam.
"LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment," Kevin Tsujihara, Chairman and CEO, Warner Bros, said in a 2015 statement.