The new South Neighborhood, a 6,350 square foot expansion on the south side of Quicken Loans Arena’s main concourse as part of The Q Transformation, is open to welcome fans to eat, drink and enjoy a fun social atmosphere when attending Cavs and Monsters games, concerts and events at The Q. Located just inside the Discount Drug Mart Entrance, the South Neighborhood is the first of what will be several new social gathering hubs, which were key design elements of the renovation project to update and modernize the 25-year-old arena. The Q Transformation will be completed in the fall of 2019.