Akron’s favorite son might have caught himself a touch of the acting bug.
LeBron James’ SpringHill Entertainment and Warner Bros. Entertainment will team up to bring original content to a number of platforms, including television, movies and digital content.
“LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment,” said Kevin Tsujihara, Warner Bros. CEO in prepared statement. “The combination of LeBron’s global media presence and Warner Bros.’ unmatched production and distribution expertise is a big win for fans everywhere.