The Cleveland Cavaliers have launched The Land Collective, a new private label apparel brand exclusively available at the Cavs Team Shop. Made from The Land, for The Land, the new brand is designed in-house by the Cavs Graphic Design Team and includes pieces that pay homage to the team’s deep roots in the city of Cleveland.
The new collection debuts with the DRAFTD series, the first of four that will be released throughout the upcoming season under The Land Collective brand. The DRAFTD series features two t-shirts and three sweatshirts inspired by the exciting future of the Cavs as the team prepares to make the fifth pick at the 2020 NBA Draft on November 18th and return for the 2020-21 season.