The Cleveland Cavaliers are going into a fresh new season with a number of players in expanded roles. Their new tagline for this season is “Be The Fight,” (h/t Jen Steer of Fox 8 Cleveland) and that is perfect for the city of Cleveland and Collin Sexton, in particular.
Cavaliers Chief Marketing Officer Tracy Marek had this reasoning for that being the tagline for this season, per the aforementioned Steer.
“‘BE THE FIGHT’ reflects what Cleveland knows, feels and embraces. The creative elements evoke a core sense of pride and hard work in The Land, along with the communal spirit that bands us all together as a new era of Cavaliers basketball tips off,” said Tracy Marek, Cavaliers Chief Marketing Officer in a news release on Friday.