The Cleveland Cavaliers were perennial cellar dwellers when CEO Len Komoroski entered the equation in March 2003, but now they are the defending NBA Champions. He offered insight as to what it took to get to this point from his past experiences and developing Cleveland, all to help build the Cavaliers’ brand.
Komoroski is a Pittsburgh native that is completely engulfed in building Cleveland up to improve it’s reputation by improving the experiences they have. He has been successful in doing that in several ways.
The Cavs’ CEO wears many different hats, having his hand in 12 entities in the Cleveland area.