The Cleveland Cavaliers have been recognized by Ideascale, the leading crowdsourcing and innovation software provider, in their annual Innovation Management Awards in the category of Best Innovation Engagement Strategy. The Cavaliers are the first major league sports team to win the award.
The category recognizes the most creative and impressive engagement campaign to generate participation in an IdeaScale community. Executed by the Mousetrap team, whose focus is process improvement for the organization to “find a better way,” the Cavaliers exemplified this with a brainstorming campaign designed to gather ideas. Cavs employees (team members) were asked to submit ideas, or “cheese,” that would improve performance around primary organizational goals.