Cleveland and Chicago - The Cleveland Cavaliers and Fubo Gaming, a subsidiary of fuboTV Inc. (NYSE: FUBO) that is dedicated to delivering a unique, hyper-personalized sports entertainment and wagering experience, today announced a new long-term partnership. The agreement marks Fubo Gaming’s first sponsorship with an NBA franchise.
The partnership will promote the Fubo Gaming brand through an integrated marketing campaign highlighted by high-impact broadcast-visible signage, a presence on team television and radio game programming, as well as activation on Cavs digital and social channels and other marketing assets. Fubo Gaming will also be the presenting partner of Cavs Pick ‘Em, the free-to-play live predictive gaming platform that debuted last season in GameDay+, a second screen platform inside the Cavs App championed by Westfield.