CLEVELAND, OH - The Cleveland Cavaliers and Betway, a leading global sports betting and online gaming company, today announced a new multi-year partnership.
The partnership includes an integrated marketing campaign to promote Betway through broadcast-visible signage and commercial reads, as well as a presence on team digital and social channels and other marketing assets. While sports betting is not yet legal in the state of Ohio, the partnership introduces a free-to-play game called “Betway Big Pick,” where fans can compete each week during the season to win cash prizes.
“We are thrilled to welcome Betway to the Cavaliers family,” said Shelly Cayette, Cleveland Cavaliers senior vice president, global partnerships.