NEW YORK: Facebook will simulcast a live sporting event for the first time Thursday, showing Cleveland Cavaliers training camp.
“NBA Real Training Camp” will run from 11 a.m. to 1 p.m. EDT, hosted by NBA TV’s Vince Cellini and Mike Fratello — a former Cavaliers coach — and including interviews with players, coaches and front office personnel.
The program will also run on NBA TV and NBA.com. NBA TV is hosting shows from the training camps of Minnesota, Milwaukee and Memphis as well this week.
The NBA began working with Facebook in 2007, and 33 players have more than 1 million fans — led by the Cavaliers’ LeBron James with 33 million.