The Cleveland Cavaliers will celebrate one of the NBA's largest global markets as the team prepares to host its first Chinese New Year Celebration presented by ZTE (smartphone partner of the Cavaliers) on February 8th at the Cavs vs. Sacramento Kings game at 7:00 p.m. at The Q. The special theme night is a reflection of the team's worldwide appeal and is part of a league-wide initiative to recognize its largest international fan base. The game will be broadcast on NBA League Pass and CCTV in China, and locally on FOX Sports Ohio.
In China, the NBA is the most watched professional sport and basketball is played by over 300 million people across the country, according to the NBA.