The Cleveland Cavaliers and Budweiser have teamed up to bring a virtual reality (VR) experience to fans by inviting them to venture into the realm of fully immersive, 360-degree VR videos. The innovative technology, available for fans with the official *Cavs mobile app presented by BBVA, will launch today. The team will give away a limited number of specially designed Budweiser-cardboard viewing headsets to fans attending the Round 2 Cavs vs Atlanta Hawks game tonight, May 4th at Quicken Loans Arena at 8:00 p.m.
“As a company we are always looking for new ways to bring fans closer to the teams they love, and virtual reality is a big part of that,” said Lucas Herscovici, VP of Consumer Connections at Anheuser Busch.