NEW ORLEANS: LeBron James has remained steadfastly protective of his children and keeping them out of the media spotlight as much as possible. The James family pulled back the curtain ever so slightly now that his two sons, LeBron Jr. and Bryce, are featured in a billboard campaign for the Sean John clothing line.
Both boys are joined by Carmelo Anthony’s son, Kiyan, and the son of a Sean John executive who is close friends with the James boys. There is one billboard up already in downtown Cleveland in what is expected to be a national ad campaign for the holidays.