CLEVELAND, Ohio – Have you ever heard of UNINTERRUPTED? Know anything about the Players' Tribune?
No? Good. Stop reading. Let's keep it that way.
(Just a little traditional journalism gallows humor, folks. If you don't understand, you will in a minute.)
OK. One of them was created by LeBron James, originally as a way for him and some other prominent athletes to post video testimonials to a website.
That's UNINTERRUPTED, and on Wednesday it was announced that Warner Bros. and Turner Sports invested $15.8 million to greatly expand James' venture.