Crain’s Cleveland Business took an in-depth look at the marketing machine behind rookie Browns quarterback Baker Mayfield, who has used social media to increase his overall public visibility while allowing for a more personal look into who he is as a player and a
person. The fascinating piece by Kevin Kleps shows just how what it means to be a professional athlete has changed in recent years but also how well Mayfield has embraced the medium to a successful degree.
As a starting quarterback for a major collegiate program and a Heisman Trophy winner, Mayfield was hardly an inaccessible person.