The Cleveland Browns, who in March were granted international marketing rights for the country through the NFL's Global Marketing program, made a practical choice in choosing Nigeria as their partner nation.
The Browns have cited the presence of Nigerian players in their team, and the large following they have in Lagos, as key reasons for their decision to prioritize the market.
They have already got to work on utilizing their opportunity to engage the market, with former Big Brother Naija contestant Ozo Chukwu announcing Jamari Thrash as the Browns' fifth round draft pick - the 156th overall - from Lagos.