Today, the NFL announced the possibility of how they could recoup some of the projected losses they are facing due to the impeding coronavirus situation.
If the entire 2020 season were not be allowed to have paying fans present, ESPN estimated that the league could lose as much as $3 billion in revenue if games are played without paying customers. That equates to about $100 million per club. There are talks about having partial houses in place, or even small percentages of fans. Regardless, the loss of tremendous income is at stake.
The new plan will allow NFL owners the ability to sell advertising all around the first block of seats in each stadium for the television audience to view.