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How Hue Jackson can establish long-sought offensive identity with Cleveland Browns: Tom Reed

BEREA, Ohio – If Hue Jackson could bring one thing with him from Cincinnati -- you know, other than A.J. Green -- Browns fans should hope it's an offensive identity.

The franchise has been looking for one almost as long as Jimmy Buffett has been searching for his lost shaker of salt.

What has the Browns' offense done well with any consistency since they returned to the NFL? Nothing.

Quarterback Derek Anderson had a terrific 2007 before the league nullified his Faustian bargain. Running back Peyton Hillis could never duplicate his 2010 breakout season. Receiver Josh Gordon ran afoul with the NFL substance-abuse policy following an All-Pro season in 2013.