The Cleveland Browns attempted to revitalize their fan base in 2015 when they revealed new uniforms prior to the 2015 NFL Draft. The initial reaction went well, as some saw it as a needed change. However, the fan base quickly changed their minds about the uniforms.
Once the Browns took the field with their new uniforms, it was evident the organization and Nike took the jerseys a step too far. For fans watching games at home, the uniforms made it hard to watch games on TV.
After the fan base made it clear to the organization that the new uniforms were duds, the Browns started the process of changing their uniforms.