Jimmy and Dee Haslam need a business plan that details how the team will be built. Just as Pilot Oil has a plan for how it will sell fuel, fast food and merchandise, the Cleveland Browns need to have a methodology in place to acquire and develop talent and produce a culture of success.
The Haslams have been great owners from the standpoint of being willing to write checks to bring the top coaches and players to Cleveland. They have not always made the right moves, but they have done their level best to bring a winning team to Cleveland.