CLEVELAND, Ohio -- Free two-day shipping and live streaming NFL games?
That's the pitch Amazon can use after reaching a deal to stream ten Thursday Night Football games on its Amazon Prime service this season.
The package is worth $50 million-- five times the amount Twitter paid for it last year, the New York Times reported.
The deal isn't exclusive. CBS, NBC and Verizon also have streaming rights to the games, making the price tag somewhat surprising. NBC and CBS split the over-the-air television rights for "Thursday Night Football." The games are also simulcast on cable on NFL Network.