Winning the Press Conference
I have been in this business long enough to know you don't have to win the introductory press conference to be successful.
When Bill Belichik was introduced as the Patriots' head coach I am sure he didn't light up the room. I have been in press conferences where he new coach wowed the media and those in attendance, but then went to be a huge failure. We have seen the boring introductory press conferences that didn't impress, yet on the field success soon followed. Winning the press conference is nice but it doesn't go on your record.