The State · Oct 30, 2018
Why Clemson’s famous tiger paw could soon appear in alcohol advertisements
The famous Clemson Tiger Paw could soon make its way onto advertisements for beer.
During the university’s quarterly Board of Trustees meeting this month, the trustees agreed to allow JMI Sports LLC, the official multimedia rights and corporate sponsorship partner for Clemson, to explore using the university’s trademarks in conjunction with a “drink responsibly alcohol related athletics sponsorship.”
In the past, the university has partnered with MillerCoors and Anheuser-Busch for radio ads related to responsible drinking, but this will be the first time the school’s visual marks could be put to use.