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The real story on how Clemson’s Tiger Paw became one of college football’s biggest brands

It does not take too long for a visiting team to know they are in Clemson.

Whether you’re coming down Anderson Highway off of Interstate I-85 at exit 19B, or you’re coming from Greenville by way of Highway 123, the orange tiger paws on the road lead the way to Clemson.

Clemson’s Tiger Paw is everywhere these days. And it’s not just in Clemson. It is one of the more recognizable brands in college athletics, especially in college football.

The Tiger Paw can be seen just about anywhere in the country and in some occasions overseas.