Clemson is building a student-athlete branding institute that will exist as part of the Poe Indoor Practice Facility, and it comes at a time with Name/Image/Likeness (NIL) is the hot topic surrounding collegiate athletics. And while some schools, like Texas A&M, are leveraging NIL dollars to bring in top-tier recruits, don’t expect Clemson head coach Dabo Swinney to make the NIL his main recruiting pitch.
The student-athlete branding institute will be a one-stop shopping area for not only education on NIL but also the opportunity for content creation. It’s an important piece of the puzzle, and new Athletic Director Graham Neff said he wants Clemson to be more aggressive in helping their student-athletes with the NIL.