Whoever first coined the phrase “double-edged sword” could not have possibly conceived of social media. However, in this day and age, no better example exists.
Social media is a wonderful tool that can be used to connect people in unique and creative ways. Hope can spread rapidly across geographic and ethnic boundaries. The popularity of certain brands can flourish.
At the same time, such avenues can spread hate and vitriol and divisive rhetoric. When misused, social media can be a headache for companies or organizations whose representatives abuse it or whose most negative qualities are spotlighted.
In many ways, social media sites can create small-scale celebrity status for those outside the public sphere.