Mark this day down in history. The NCAA has taken unprecedented steps Wednesday to allow college athletes to be compensated for their name, image and likeness.
The Board of Governors, the NCAA’s highest governing body, support rule changes to allow student-athletes to receive compensation for third-party endorsements both related to and separate from athletics.
In other words, they will support a star player, like Clemson quarterback Trevor Lawrence, receiving compensation if he chooses to endorse a business or promote an event.
It also supports compensation for other student-athlete opportunities, such as social media, businesses they have started and personal appearances within the guiding principles originally outlined by the board in October.